Telling Your Team Something Once Isn't Leadership
I told my team we needed to cut vendor spend by 20%. They nodded in the meeting. Six weeks later, nothing had changed. I was furious. They weren't listening. Except that wasn't the problem. The problem was I thought telling them was the same as leading them. It's not. You Think They Heard You. They Didn't. Here's what leaders get wrong: we think communication is transmission. We say the thing. We said it clearly. We even put it in writing. Box checked. Message sent. But your team heard something completely different. An engineering manager I coached wanted his team to test code during reviews. He told them once in a standup. Nothing changed. When we dug into it, his team thought testing was QA's job. Why spend extra time when QA will catch it anyway? He never explained that bugs caught in code review cost the team two hours. Bugs caught in QA cost two days. He thought it was obvious. It wasn't. When I told my engineering team to tighten up release notes to...