When Following the Process Means Missing the Goal: Why Engineering Leaders Need Context Over Checklists
TL;DR: In 4 minutes, you'll learn how to stop treating company processes as the goal and start giving your team the context they need to deliver business value when plans inevitably fall apart. The Problem with Process-First Leadership Reed Hastings, Netflix's co-founder, built one of the most successful tech companies by doing something counterintuitive: removing controls and leading with context instead of process . His philosophy was simple. If you give employees context about goals and constraints, they make better decisions than if you force them through rigid procedures. Most engineering and systems leaders do the opposite. They build teams around procedures. Documentation requirements. Approval chains. Sign-off processes. These become "the rules of working with my team." And when things go sideways (which they always do), those same leaders try to force the anomaly back into the existing process. I learned this the hard way during a game launch that nea...