The Message Delivery Audit: Why Sharing Information Isn't Leading
I thought I was being clear. We needed our QA team to shift their approach. Stop waiting until features were complete to start testing. Get involved earlier. Test continuously throughout development, not just at the end. I explained it in a team meeting. I sent follow-up emails. I talked about it in one-on-ones. Everyone nodded. Everyone said they understood. Three months later, they were still testing the same way they always had. The problem wasn't that they didn't want to change. The problem wasn't that I hadn't communicated the change. The problem was that I had shared information without ensuring they actually heard it. There's a massive difference between those two things. What Your Team Actually Hears Here's what I learned from that QA situation: your team isn't hearing your current message. They're hearing your current message filtered through every past experience they've had with leadership. The QA team had spent years being told th...